Social Media Contests: Contests or sweepstakes? With sweepstakes, a name is randomly chosen, while contests involve some sort of competition or challenge for a prize. Social media is natural for contests since it’s basically an instrument of interaction. You have an attentive audience once you’ve built up a fan base. Get a bunch of people to “Like” your Facebook and be an active contributor/updater to avoid launching a contest to a dormant audience. Some quick tips: Make an Event page on Facebook, put a promo page on your site, blog, mention the contest in your weekly e-mail newsletter, Twitter it and alert your in store customers of the contest to help promote. It’s always best to try and keep the contests simple. Contests can range from an ongoing trivia or puzzle based contest where answers could be found on your blog or web site or just be general industry related knowledge or a one time challenge where people have to submit a photo or video related to your product or service and the best one is chosen by the fans (more interaction). The prize should be linked to your business, a sampling of your products or services.
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