A web site’s existence doesn't equal effectiveness, such as traffic, interest, awareness, or lead conversion. Most online tactics, whether it’s Facebook or a blog, take tender loving care to raise and grow. In fact, it’s pretty much like having a pet. When was the last time you didn’t feed, walk, or pay any attention to your dog for a week, let alone a single day? Just like your Doberman, your Facebook page needs nurturing.  A fleshed out web site is nothing more than a shell, or as commonly referred to in the world of new marketing, an online brochure. A Facebook page updated about as frequently as you get your oil changed is not so much a point of attraction as it is a rotting piece road kill. A stagnant social media presence in particular is more of a detriment than an advantage.  

An anesthetized Facebook page or Twitter feed isn’t attracting anyone. It also offers apprehension from a consumer perspective. The last thing you want is someone to question your credibility, capabilities, or even existence as an organization. Create, aggregate/share, and inform your customers with information relevant to them.  Ask yourself how can you help. Is there is advice or technical information that can be offered? How can you entertain your followers? Making a short, fun video (quality, or even rapidity, of the content often trumps overproduced, stale videos). Even a quick 30-second snippet from an event you hosted is well worth sharing. Upload photos, and then upload more! Tell the story of your business. Short on ideas? Ask your followers, post a query on Facebook or Twitter.

Lastly, cultivate interaction: two-way communication. Don’t talk “at” people (that’s the old way of doing things) talk to them, and engage. Respond to comments and questions; initiate the conversation. You must stay determined in taking care of your online presence. Feeding your dog when it’s most convenient is most careless.

Don’t worry if you’re unsure about what exactly to share at first or are intimidated by the tech talk. Most people who call themselves “social media experts” are experts at pretending to be an expert and much of the technical lexicon is gobbledygook. There is no more powerful tool available in the marketing arsenal, no bigger bang for your buck, than a compelling web presence.
5/22/2017 08:47:21 am

Yes i am totally agreed with article and i want say that this article is very nice and very informative article.I will make sure to be reading your blog more. You made a good point but I can't help but wonder, what about the other side? !!!!!!THANKS!!!!!!


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