People don’t flip through the phonebook anymore; everything is a Google search away, literally right at your fingertips. Why refer to the phone book when looking for a Chiropractor? You can Google “Chiropractors in New Brunswick, NJ” and find the ten nearest to your residence right in Google Places; which provides reviews, a Places page with information, and even directs you to the doctors’ Web sites.
I like to get a little background and see what people are saying about the person cracking my back. Here’s one that reads, “Dr. Hugh Jass is kind and frequently calls to check up on my condition, but I swear he always farts in the treatment room right before he leaves!” Hmmm, I think I’ll go with Dr. Gregory instead.
Obviously, I'm kidding, but the Places pages are that interactive; allowing not only reviews and inbound links from all over the web to appear on the page, but also enabling photos and videos to be uploaded. There’s no amount of money that could make a static phonebook advertisement do that. One pitfall of Google Places; it is rapidly decelerating the production of phonebooks, in turn, depleting the phonebook tearing strongman of source material to destroy.