Word of mouth is the most powerful of all the marketing tools, that’s why referral is so important. Plus, the result of a implementing a notable business is you have in turn tuned your business to run at optimal levels of performance. When this happens “a prospect is presold by a happy customer, the process of making a deal and deciding on a price is a pretty short one”- Referral Engine by John Jantsch.
Second, it’s okay to express to customers you welcome referrals. In fact, you should build a system of processes into your business. This is actually a good litmus test in confirming whether or not the products/services that a business provides is worth recommending. Why? Because if the business owner does not have the faith to do so then why would anyone else. Make some changes if necessary.
We'll elaborate on referral techniques in a later post, because there is so much a business can do to generate referrals.