The greater the number of reviews from customers will help in multiple ways. First, by creating relevance and authority for your page by not only allowing people to read reviews and gain some insight about your business but also it displays that your page has some activity and is more or less functional. People will click on your page more often to read the reviews. Those reviews from around the web signal to Google that you have community significance and help boost your listing; the same thing with the external links, in the more about this page section. The bottom line is, the greater your overall online presence, the higher your ranking in the Places listings. Because inbound links are part of the Places pages, it’s very similar to a regular Google search results page, only Google displays those pages and you can see the inbound links and overall authority and relevance of a Places page right away.
There’s a multitude of ways to gain relevance and authority online. Don’t get frustrated if things do not happen instantly, because they won’t. Unbranded, organic search results can take weeks or even months to show results of your efforts to break into the top ten.Guess what? Making a Google Places page isn’t hard. What have you got to lose? Did I mention that it’s completely free! Content is the key. With great content from your site, blog, social media (you are doing this stuff too, right) and any inbound links and reviews, will compound the authority and relevance of your online presence and only boost your search results ranking further.